OUR PROMISE

WE are committed to a sisterhood of summit seekers who hike hard, laugh harder, and own the trail together.

Who we are

We’re Harini, Jaya, and Cafui: three women who met in business school and bonded over a love for the outdoors and a shared frustration: why does technical gear feel like it wasn’t made for us? 

We didn’t see ourselves reflected in the outdoor apparel space. So, we decided to build what we couldn’t find.  

Loess is by women, for every woman. Whether you're summiting a peak or setting up camp with your friends, we believe you deserve gear that fits your life and prepares you for any adventure. 

  • HARINI RAMAKRISHNAN

    THE CONSCIOUS CREATOR

    I’ve always loved fashion — but hated the guilt that came with it. Seeing tags filled with materials destined to outlive me sparked a need for change. Loess is that change: gear that reflects our values and our style. I’m driven by curiosity and a mission to do things differently. When I’m not working, you’ll find me mid-run, deep in a novel, or lost in a great film.

    Founder Superpower: Keeping us rooted in purpose and planet. 

  • JAYA YADAV

    THE STYLE DISRUPTOR

    I believe clothes should speak the truth about who we are. I love putting together looks that feel bold, playful, and expressive. But when I stepped into the outdoor world, the gear didn’t reflect me. Loess was born from that gap — to make room for those of us who want to be seen and show up fully, whether skiing greens or hiking in the Bay.

    Founder Superpower: Giving voice — and style — to every woman outdoors. 

  • CAFUI AWASU

    THE OUTDOOR INSIDER

    To me, the outdoors has always felt like home. Growing up on open land taught me that nature isn’t about performance — it’s about presence. Whether I’m running a ridge or on a paddleboard, I move with what feels natural. That same grounded instinct shapes Loess: built for the backcountry, not just what looks good on paper.

    Founder Superpower: Turning trail wisdom into better gear. 

LOESS = AT TIMES OVERLOOKED, BUT VITAL TO THOSE WHO KNOW

Loess soils are among the most instrumental in the world — forming the foundation for thriving ecosystems, yet often overlooked. Women and those with feminine values in outdoor spaces are just as vital, shaping and strengthening these communities. They deserve to be seen.

Stay in the know!

Want to know when we launch our first collection? Fill out some info and we will be in touch shortly. We can’t wait!